The event: Christmas Land in Koneser
The event consisted of three independent attractions: historic Nysa rides around Praga district, guided walks around the Centrum Praskie Koneser and a family Christmas game in the Fitracja building space. Guests could take part in individual attractions during two days: December 26 and 27. On-line entries were made for each of them. Places for retro Nysa rides and walks split within a few hours of starting registration. The family game consisted in acquiring the skills necessary for the Santa's elf - the guests checked their physical fitness, knowledge and manual skills. We comprehensively dealt with the media development of the entire event: preparing graphics for game cards, leaflets, posters, banners and events in social media, creating texts promoting the event, as well as registering participants.
Context
Centrum Praskie Koneser wanted to attract the inhabitants of Warsaw and guests around the Christmas holiday season to their spaces. The event helped to create the image of Plac Konesera as open and accessible to everyone.
Challenges
- comprehensive development and implementation of an event consisting of three separate attractions within two days
- promotion of the event and preparation of all marketing materials
- short time to prepare the entire project
The result
Attracting people
to Centrum Praskie Koneser
Promotion
places (event spaces, restaurants, shops, museum)
Entertainment
for participants, spending time together, getting to know Warsaw's Praga
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